New LeadingAge VA Philanthropy Study Reveals Opportunities for Aging Services Sector

Relevant Segment: Aging Services

The 2017 Leading Age Virginia Benchmarking Study, commissioned by LeadingAge Virginia and conducted by Richner + Richner, is the first of its kind studying the impact of Virginia Life Plan Communities’ (LPC) philanthropy practices and results, and compares them to industry best practices.

The report reveals that LPCs have a great opportunity to successfully fundraise amid both higher demand for aging services and the uncertainty of traditional revenue streams. Those organizations that are investing in philanthropy are being handsomely rewarded: For every $1.00 invested in fundraising at Virginia LPCs, the return is $4.70. These results far outpace the national average ROI among many non-profit sectors.

LPCs in Virginia are leading the way in what is possible, and the report reveals exciting opportunities for the sector. Every LeadingAge member organization and CEO, regardless of their community’s location, size, or sophistication, should take a closer look at the potential for philanthropy to dramatically strengthen their organizations.

Click here to see the full report.

Richner + Richner has developed a national reputation for our work in the aging services sector, and we are committed to leading the charge of supporting the development and evaluation of successful, sustainable philanthropy programs.  We are building a collective body of research through dozens of LPC client engagements, fundraising peer benchmarking studies, and analyses at the LeadingAge state association level. To add to the collective movement by conducting a study or to learn more, please contact Richner + Richner.