Since its founding in 1982, Westminster-Canterbury on Chesapeake Bay has provided a broad spectrum of living arrangements and services for seniors in the Hampton Roads, Virginia area. Newly appointed executive leadership sought counsel to revitalize and stimulate fundraising. R&R worked closely with the Westminster-Canterbury Foundation leadership and staff to assess untapped fundraising potential. Guided by the assessment, R&R wrote a comprehensive development plan, strengthened the Foundation’s internal operations, and provided ongoing counsel to develop and implement fundraising strategies. Bottom line results include a 30% increase in gifts each year since implementation.