Case Statement Development and Marketing

The first step in a successful fund raising effort is often the development of an exciting and compelling case for support.

  • Upgrading, changing, evaluating the case for support
  • Writing a compelling case statement
  • Strategies for making the case ubiquitous
  • Integrating the case in all communication modalities: written materials, reports, website, presentations
  • Templates for solicitation letters, annual reports, marketing brochures