Faced with pressures on public funding, the leadership of Macomb Community College sought to create a more robust and comprehensive fund development program through its foundation. In anticipation of a capital campaign, they also desired to strengthen their major gift program. Before moving ahead with new strategic initiatives, MCC wished to examine its fundraising resources, efforts, and results specifically in comparison with its regional community college peers.
We conducted a fundraising benchmarking study comparing MCC to seven community college peers in the Midwest. The study’s data points were focused on the six key elements for fundraising success: mission, case for support, leadership, prospective donors, stewardship, and execution.
The study revealed not only the climate of philanthropy at community colleges across the Midwest, but also the specific areas of strength and opportunity for MCC. Our findings and recommendations outlined a strategic path to creating a more in-depth and successful fund development program.
Having a new understanding of industry best practices for philanthropy at community colleges, the work of R+R informed MCC’s long term strategies including areas needing further investment. As a first step, MCC partnered with R+R to begin to develop and test a clearly articulated case for support focusing on the unique value of the institution to the greater community. Together, we’re setting a foundation for sustainable giving and growth for the future of Macomb Community College.